If you’re not a fan of Google Analytics, it means you haven’t experienced its full potential yet. We’ve prepared this quick guide covering seven essential types of reports in Google Analytics to learn more about your website performance.
If you are considering running display ads, the Google Display Network (part of Google Ads) is a popular and efficient way to publish your ads across the Internet. Below we…
When it comes to SEO vs SEM, the terms sound remarkably similar, but the definitions for both are very different. Making matters worse, the terms are often used interchangeably, which…
2020 looks to be a promising year in marketing. Users have a plethora of methods to research topics and a number of devices that they interact with on a daily and weekly basis. To that end, marketing can be difficult to keep up with. Here are a few trends that are sure to grow in 2020 and beyond.
The California Consumer Privacy Act, or commonly called the CCPA, is a law that will go into effect in California on Jan 1, 2020. The act’s purpose is to secure the privacy of California citizens with regards to online activities, digital marketing, and personal information.
We hear from a lot of business owners that they understand that they need marketing, but that they don’t really understand marketing. The overall concept of marketing is pretty straightforward. Here is a quick overview of what marketing is, and how all of your efforts should help each other.