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Banner Blindness

Banner blindness is the new name of people ignoring ads. People have learned to ignore website content that looks like ads, close to an ads, or appears in places that are traditionally dedicated to ads. It’s a form of advertising resistance, just changing the TV channel during commercials or changing the radio station during an ad.


Sliders Are Dead

Sliders once ruled the web design landscape, but it’s well past time for them to be eliminated from websites, mainly because they create a disappointing user experience. There has been extensive testing by many agencies and organizations to prove this point, and they all point to one conclusion: sliders are dead.

May 30, 2021