Mars FPS was a merger of two agricultural industrial companies, aiming to provide hardware, software monitoring, and reporting solutions to poultry processing plants. Customers would enjoy production efficiency boosts while identifying areas of opportunity.
During the course of the merger, it became clear that marketing would need to merge two audiences in both strategy and execution. The company wanted to showcase the combined services of two companies, while still servicing existing customers with product materials and support.
The website needed to be clean and user-friendly to blend the audiences of two companies and stand apart from competitors in a crowded market.
Product visuals were built into the website design to show prospects real data about the system. These visuals were influential in demonstrating to prospects that the software was simple and useful, but also contained powerful reporting and automation. What’s more, an account-based support area gives customers a secure area to download documentation and software.
The new website is unique, easy to use, and provides the digital presence to help put Mars FPS ahead of the competition.